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    What to Include in a Marketing Virtual Assistant Job Description

    A marketing virtual assistant for your property management company can be an ideal solution to build an efficient marketing team, cut down on payroll expenses, and find the talent necessary to jumpstart your marketing strategies. 

    However, crafting a comprehensive job description is crucial to attracting the right candidates. So, what should you include in an effective job description that helps you find the talent you need quickly? This blog post will outline key elements to include when writing a job description for a remote marketing assistant role

    Read to the end for access to our Quick Start Task List for your new marketing VA!

    Job Requirements for the Role

    To start, it's important to outline the specific requirements for the virtual marketing assistant role. Clearly define the expectations and preferred qualifications, including the following aspects of the job. 

    • Availability: Specify whether you require your virtual assistant to be available during your office hours or at specific times when collaboration is necessary. This ensures effective communication and prompt responses to marketing initiatives.

    • Task Management System: Indicate whether the assistant should be familiar with and able to work within your preferred task management system, ensuring seamless coordination and organization. This helps to maintain efficiency and keeps everyone on the same page.

    • Communication and Engagement: Clearly state how and when you expect marketing VA to engage with the team, whether it's through regular meetings, messaging platforms, or email communication. Specify the frequency and preferred modes of communication for effective collaboration.

    • Demonstrable Competencies: Highlight the essential skills and competencies required for the role. These may include proficiency in using customer relationship management (CRM) software, content creation tools, social media platforms, SEO best practices, and other relevant marketing tools. Emphasize the importance of hands-on experience and proven expertise in these areas.

    • English Proficiency: Specify the desired level of English proficiency, as effective communication is vital for collaboration and executing marketing initiatives. Strong written and verbal communication skills in English are essential for creating compelling marketing content and engaging with potential customers.

    Be clear and specific with these requirements to ensure the right candidates connect with you for the role!

    The word experience and compass against brown wooden backgroundTraining and Experience

    In this section of the job description, outline your preferences regarding the training and experience level for your virtual assistant. 

    Specify whether you are open to entry-level candidates or if you require a certain level of expertise. This can help you attract candidates who align with your expectations. 

    Additionally, if there are specific courses or certifications that you consider valuable for the role, mention them in the job description. This can serve as an additional qualification criterion and attract candidates who have invested in their professional development.

    When working through the VPM Solutions platform, highlight specific certifications or courses in our free VPM Academy to help you find remote assistants with the needed experience and training. 

    Define Key Performance Indicators (KPIs)

    Clearly define the metrics and indicators by which you will evaluate the success of your marketing virtual assistant. 

    These KPIs (key performance indicators) could include lead generation, conversion rates, social media engagement, website traffic, or any other relevant performance benchmarks. By setting clear expectations, you enable candidates to understand the goals and how to contribute effectively to your marketing efforts. 

    Clearly communicate the importance of these KPIs in driving business growth and emphasize the role of the virtual assistant in achieving them.

    Industry Experience

    For effective property management marketing, industry-specific knowledge and experience are valuable assets. 

    When partnering with a virtual assistant through VPM Solutions, you can ensure that you have someone with property management expertise who understands the unique challenges and requirements of your business. Mentioning this advantage in your job description can attract candidates with relevant experience and increase the chances of finding a marketing virtual assistant who can effectively market your property management company.

    Start With Experienced Candidates

    Effective marketing for property management companies requires experience in the industry. When choosing a VA through VPM Solutions, you have someone with property management experience who can market your business effectively!

    The 25,000+ virtual assistants on our platform all have access to free training courses through our VPM Academy. Many of those courses cover property management operations and real estate marketing, so the VAs in our database have the industry experience you need to fill marketing and other roles! 

    Happy woman works as a VA for property management marketingCreate Effective Job Descriptions for Virtual Marketing Team Members

    Crafting a well-rounded and detailed job description for a marketing virtual assistant is crucial to finding the right candidate for your property management company. By including key requirements, training preferences, and KPIs and highlighting a priority for industry experience, you can attract talented individuals who will contribute to the success of your marketing strategies.

    A virtual marketing assistant offers a cost-effective solution for building your marketing team and accessing the skills you need to drive your property management business forward! If you're ready to see the top candidates available to you through VPM Solutions, make sure you have a Free Company Profile. 

    Then, as promised, download our free "Property Management Marketing Assistant Job Description and Quickstart Task List" to create the job description and start your new marketing VA with the best tasks to boost your business!