Why Property Managers Need a Virtual Marketing Assistant
In today's competitive property management industry, having a strong marketing strategy is crucial for attracting and retaining clients. However, property managers are often overwhelmed with various responsibilities, making it challenging to devote sufficient time and resources to marketing efforts.
This is where a virtual marketing assistant (VA) can play a significant role. A virtual marketing assistant is a remote professional who can handle marketing tasks and support property managers in achieving their business goals. In this resource, we walk through the benefits and reasons why property managers should consider utilizing a virtual assistant for marketing vs. an in-house employee.
What Can a Marketing VA Can Do for Property Managers?
If you've realized you need marketing help, have you considered a virtual assistant?
Here are a few of the key marketing tasks a VA can do for you remotely!
Develop and Implement Marketing Strategies
A virtual marketing assistant can assist property managers in creating effective marketing strategies tailored to their specific target audience. They can conduct market research, identify trends, and recommend strategies to enhance brand visibility and attract potential clients.
A marketing VA can create compelling and engaging content for various platforms, including websites, blogs, social media, and email campaigns. They can write property descriptions, blog posts, articles, and newsletters highlighting each property's unique features and benefits, effectively showcasing the property management company's expertise.
Social Media Management
Managing social media accounts can be time-consuming for property managers. A virtual marketing assistant can handle social media platforms, including creating and scheduling posts, responding to comments and messages, and running paid advertising campaigns. They can ensure consistent branding and engage with the audience to build a strong online presence.
Search Engine Optimization (SEO)
A marketing VA can optimize property management websites and online listings for search engines. They can conduct keyword research, improve website structure, create meta tags, and generate quality backlinks, ultimately increasing organic traffic and improving search engine rankings.
Researching Target Audiences
A marketing VA should conduct thorough research on the target audience to understand their demographics, preferences, and pain points. This information will help in creating targeted marketing campaigns and content.
Email Marketing and Campaign Performance Tracking
Your virtual assistant can create and manage email marketing campaigns, including designing templates, segmenting the audience, scheduling emails, and tracking campaign performance through analytics.
They can also monitor the performance of marketing campaigns, analyze data, and prepare reports to measure the effectiveness of different marketing initiatives. This information will help in making data-driven decisions and optimizing future strategies.
What Are the Benefits of a Virtual Marketing Assistant vs. an Employee?
Why consider a virtual solution for this role rather than hiring an in-house or full-time W-2 employee?
Choosing a property management virtual assistant to handle marketing for your company has plenty of benefits!
Hiring a full-time employee for marketing can be expensive, especially for small to medium-sized property management companies. Virtual marketing assistants offer a cost-effective solution as they are typically added to a team on a contract or part-time basis, eliminating the need for employee benefits, office space, and equipment.
You also won't need to incur typical "employee" expenses when choosing virtual team members. A VA doesn't require traditional employee benefits, office space, or equipment from you. They provide these things on their own!
Flexibility and Scalability
Virtual marketing assistants provide flexibility in terms of working hours and scope of work. Property managers can increase or decrease the assistant's workload based on their current marketing needs, allowing for scalability without the commitment of hiring a full-time employee.
As your business grows, you can also easily add more virtual assistants to help with additional marketing or other tasks, including maintenance coordination, leasing, tenant management, and more.
Diverse Skill Sets
A virtual marketing assistant often possesses a wide range of skills and experiences in various marketing areas. They can bring fresh perspectives and innovative ideas to your property management marketing strategies.
Choosing a virtual assistant also allows property managers to access specialized expertise that may not be available within their existing team.
Who Else Can Use Virtual Assistants for Marketing?
VAs aren't only for property managers.
Many companies and professionals in the real estate and property management industries can benefit from virtual talent for marketing.
Real Estate Agents Can Use Virtual Assistants for Marketing, Too
Real estate agents have long recognized the benefits of utilizing virtual assistants for marketing tasks.
VAs can assist in lead generation efforts by conducting online research, identifying potential clients or investors, and initiating contact on behalf of the property management company. They can also help organize and manage leads within a customer relationship management (CRM) system.
Additionally, real estate agents often rely on virtual assistants to create and manage email marketing campaigns. A marketing VA can segment the audience, design visually appealing templates, schedule emails, and track the campaign's performance through analytics.
Virtual assistants can also manage property listings across various platforms. They can update property information, upload photos and videos, and ensure consistent and accurate listings across different websites, maximizing exposure for the properties.
Reasons Why Real Estate Investors Need a Marketing Assistant
Real estate investors can also benefit from an experienced virtual marketing assistant!
Investors have a range of responsibilities, including property acquisition, financing, and portfolio management. By delegating marketing tasks to a virtual assistant, investors can focus on their core competencies and grow their portfolios.
A marketing assistant can help scale marketing efforts by developing and implementing strategies that target specific markets or demographics. They can also help investors build a strong brand and maintain consistency across various channels, create professional marketing materials, and develop a strong online presence to attract potential investors and build credibility.
Investors can also benefit from marketing assistants who can assist with lead generation efforts, including identifying potential investment opportunities, conducting market research, and initiating contact with property owners or brokers.
What Should You Put In a Job Description for a Marketing Virtual Assistant?
When creating a job description for a marketing virtual assistant, make sure it's detailed and includes critical skill and experience requirements to meet your needs.
Specify the skills and knowledge required for the role, such as proficiency in content creation, social media management, SEO, and marketing analytics tools.
Mention any specific software or platforms relevant to the property management industry.
Note your desired level of experience in marketing and any specific experience in the property management or real estate industry. Mention any preferred certifications or qualifications, such as HubSpot certifications or VPM Academy certifications.
Additionally, clearly outline the tasks and responsibilities your marketing assistant will be expected to handle. This may include developing marketing strategies, creating content, managing social media accounts, conducting market research, and optimizing websites for search engines.
Emphasize the importance of effective communication and collaboration skills. Since virtual marketing assistants work remotely, strong written and verbal communication skills are essential for coordinating with the property management team and external stakeholders.
You'll also want to highlight the need for excellent time management and organizational skills, the importance of creativity and innovation in marketing strategies, and being a team player and collaborating effectively with other marketing team members, property managers, and external partners.
Market Your Property Management Business With Virtual Marketing Team Members
A virtual marketing assistant can be a valuable asset for property managers, providing expertise, support, and cost-effective solutions to enhance marketing efforts. By leveraging the skills of a virtual assistant, property managers can focus on core responsibilities, implement effective marketing strategies, and achieve their business goals in a competitive property management industry.
Embracing the benefits of a virtual marketing assistant can lead to increased brand visibility, improved lead generation, and long-term success for property management companies. If you're excited about the possibilities with a VA for marketing, make sure you have a Free Company Profile. When you're ready to create a job description to find your virtual property management marketing assistant and get them started promoting our business, download our free resource, the "Property Management Marketing Assistant Job Description and Quickstart Task List."