Create A Free Profile

    Why VPM

    The only Platform designed for Property Managers and Real Estate Professionals by Industry Experts.

    Learn more about Why VPM Learn more about Why VPM

    Job Descriptions

    Fill a variety of roles for your property management or real estate business.

    What can a VA do? Learn more about Why VPM

    Refer & Earn

    Earn residual income by referring Companies and Virtual Assistants with the VPM Referral Program.

    Start Referring Learn more about Why VPM

    How It Works

    See how easy it is to find a Virtual assistant. View a Demo here.

    How It Works Learn more about Why VPM

    Recruiting Service

    Regardless of experience, budget, or time constraints, VPM offers a solution for everyone.

    More about Recruiting Service Learn more about Why VPM

    FAQs

    Connecting virtual talent from across the globe to meet your business needs.

    Find your answers here Learn more about Why VPM

    Company Testimonials

    Hear from satisfied clients about their experience working with us.

    View Reviews Learn more about Why VPM
    No Platform Fees

    Companies

    VPM Solutions delivers the property management and real estate talent you need without any platform fees for companies!

    Companies pricing Info
    More about Companies Pricing
    VA-Platform-Fees

    Virtual Assistants

    Find Your Next Virtual Assistant Job for Free.

    Virtual Assistant Pricing Info
    More about Companies Pricing
    A laptop with icons around showing documents and folders

    How Our 3-Step Documentation Process Course Can Help Your Company

    Read Full Blog
    Read Full Blog

    What Are the Computer and Internet Speed Requirements for a Virtual Assistant?

    Read Full Blog
    Read Full Blog

    VPM Learning Center

    View all Free Resources
    Get The Ultimate Guide to Managing Property Management Virtual Assistants

    Get “The Ultimate Guide to Managing Property Management Virtual Assistants!”

    Download Now
    Download Now
    What a Property Management Virtual Assistant Can Do as Your Maintenance Coordinator

    What a Property Management Virtual Assistant Can Do as Your Maintenance Coordinator

    View Resource Here
    View Resource Here
    Empire Industries case study - part 1-thumb

    Empire Industries Case Study (Part 1)

    Watch Case Study
    Watch Case Study
    Employer-Referral-1

    Can I Trust A Virtual Assistant?

    Watch Video
    Watch Video

    VPM Podcasts

    View all Podcasts
    VPM Podcast

    NARPM Radio host Pete Neubig interviews David Greene

    View Podcast
    View Podcast
    VPM Podcast

    NARPM Radio host Pete Neubig interviews Jeremy Pound

    View Podcast
    View Podcast

    Real Estate Marketing: Choose Real Estate Virtual Assistants for SEO


    Applying SEO strategies is a way to protect your real estate business (and grow it)! Good tactics can safeguard you from potential threats and help guarantee that your business stays operational in the upcoming years.

    In this article, we will talk about the SEO basics of real estate marketing. This way, you can enhance your business website and marketing strategies for growth! 

    What Is SEO in Real Estate?

    SEO in real estate is using digital strategies to optimize the website for your real estate business. Because the target audiences for real estate businesses are usually local, optimization is often localized for best results. 

    If you haven't optimized your business website for local SEO, it's time! Most local shoppers looking for real estate services like yours begin their searches for solutions online!

    How to Improve SEO for Your Real Estate Business: A Step-By-Step Guide

    So, what can real estate professionals do to optimize websites for better search engine results? These seven steps can help you find more clients to grow your business. 

    1. Conduct an SEO Audit

    An SEO audit is an evaluation of your website. It informs you of the pages, posts, and sections that are doing well and those that need improvement for better search rankings. It also analyzes your site, page structures, links, and website usability.

    A thorough audit may be time-consuming. It is, however, necessary to fine-tune your website's performance. By extension, it is also vital to the performance of your real estate business.

    Some tools that you can use for an SEO audit are free. For example, Google Analytics (to identify pages that need attention), GTmetrix (to get a performance score), and the Google Search Console (to learn about issues) are all excellent resources to help analyze SEO on your website.

    2. Optimize for Google

    Based on your SEO audit results, identify and solve problems. If it feels overwhelming to tackle everything at once, make a checklist and attend to each problem systematically.

    As you're busy applying ideal solutions, be sure you are working in line with Google's guidelines. After all, Google dominates the search engine market, and it accounts for more than half of online searches.

    Common SEO fixes for traffic improvement include writing keyword-rich titles and meta descriptions, creating Google-friendly URLs, and strategizing link placements. You must also secure an SSL certificate, W3C validation, and more. Getting on Google's good side can reward you with a spot on the first page of search results.

    3. Check Website Accessibility

    When you hire a virtual assistant to help you with marketing and SEO, let them review your website's accessibility. If prospects want to contact you but can't use your website with ease, chances are, they will leave you and visit the next realtor that comes to mind.

    Smiling African ethnicity businesswoman wearing headphones using laptop at work

    With a well-trained VA, they can ensure your website complies with the (ADA) Americans with Disabilities Act guidelines. Some measures include using alt tags, enabling font size adjustments, and granting keyboard accessibility. Plus, your site should feature icons, underlines (for links), and relevant visual labels to communicate more effectively. These small changes help ensure your website is usable for people with visual impairment.

    4. Optimize for Mobile

    Today, most internet traffic is from mobile devices. So if your website isn't optimized for mobile, it can miss out on heavy traffic.

    Put your website through a mobile-friendly test to determine if your website is usable for people on different mobile devices like smartphones and tablets. If not, implement changes and focus on usability, responsive website design, hosting and page speed, and site navigation.

    5. Use Google My Business

    Train your virtual assistant to update your business's Google Business Profile and any profiles you have on Realtor.com, Yahoo Homes, and other local directories. A local citation can be a significant part of boosting your local SEO.

    Check your profile and ensure that all information, especially details about your name, address, and phone, is correct. These are the first details potential customers want when they look you up on directories. If these details are not there or are incorrect, search engines can't help prospects find your business. 

    Town planning - Land use planning - Local town planning and cadastre maps

    Feel free to spruce up your profile with other relevant content like photos and videos. Not only will it make your profile attractive, but it also improves your chances of ranking higher in local Google searches.

    6. Leverage Social Media

    Establishing a solid presence on social media can help you connect with your audience. Then, you can use this connection to cultivate a relationship with potential customers. 

    Let's say your target audience and prospects are active Twitter users. To get through to them, use real estate virtual assistants to create a Twitter account, post relevant information regularly, and interact with your audience. You can also take this connection further by sharing original photos of properties from your website.

    In addition, marketing on social media builds your authority, increases brand awareness, and builds trust. When these social media management tactics work together, you can expect to drive more traffic to your website, boosts conversion, and generate leads.

    7. Create a Blog

    With a blog, you have an extra opportunity to rank for relevant keywords in your industry. A brilliant approach to this is to focus on ranking for long-tail keywords.

    For instance, you can produce blog content that hyper-targets "luxury real estate beach houses in Orange County" as the keyword. Then, if you optimize your blog for it, you may be the top real estate business on Google associated with that keyword.

    Creating a blog also gives you a venue to show your mettle to the world. Use authority marketing and earn people's trust in the process. Be sure to do this consistently, though. It's not enough to create an excellent blog. It's also important to maintain it!

    Choose Real Estate Virtual Assistants to Optimize SEO and Marketing Strategies

    Using the right SEO strategies for your real estate business is effective. It can help you become a dominant player in your industry, score new clients, gain more listings, and boost your revenue.

    Remember, though, SEO is not an overnight fix. Give matters time to work, and you'll get your desired results soon. With real estate virtual assistant services, you have a skilled resource to monitor SEO efforts and help your business grow. 

    VPM Solutions has well-trained virtual contractors looking for their next jobs! Find your next VA soon by creating your Free Company Profile. 

    Our free "From Chaos to Clarity" case study gives insights into how property managers and real estate professionals can leverage virtual assistants. Download it today!