If you want to stay in touch with people who've expressed interest in your property management services, email marketing is one of the best ways to do that. For many successful email strategies, incorporating a newsletter into your communications keeps contacts informed while keeping your services top of mind. You can also use a newsletter to provide valuable information to your tenants and property owners.
However, to have a successful newsletter that works for your company, you must be clear on who should create it, how to create it, and what to include. To do that more easily, you may want to find a property management virtual assistant who can help you write and send your newsletter. Here's what you need to know to have a successful newsletter to stay in touch with clients!
So, What is a Newsletter, Anyway?
A newsletter is typically sent via email to anyone who's subscribed to it. Therefore, having a newsletter is an excellent way for your property management company to stay in touch with its audience. You can offer promotions and make announcements, for example. You can also answer common questions property owners or tenants might have about renting properties or property management. For example, if you've had 15 tenants call you in the last month with the same question, you may want to answer that question in your next newsletter.
A remote assistant for your management company can help you work on the basics of your newsletter. They can also compile questions that need to be answered, prepare promotional copy, and get other aspects of the newsletter ready for your readers. As long as you're clear on what things you want to put into the letter, you can build something that your tenants, owners, or others who've subscribed will actually read.
How to Write a Newsletter People Want to Read
The first thing you'll want to do when coming up with your newsletter is take a look at other newsletters. If there are some hugely successful property management newsletters around, see what they're doing. Create an inspiration file with these letters in it, so you can refer to it and be clear on the direction you want to take. Seeing what has worked for others in creating a successful newsletter will help you develop content that works.
After all, many companies don't have a newsletter at all. As you look through the examples of successful letters, consider whether you need one for your company. Do you have enough information to include? Are you clear on how often you'll send the letter out and who you'd like to target as subscribers? It's important to have a goal and a plan and not just send out a newsletter for something to do or because you feel you should.
Once you've decided that you want to have a company newsletter, determine what type you're looking to publish. Ideally, you should aim for only 10% sales-focused content and 90% educational content. If your readers don't feel like they're getting anything from the letter, they aren't going to keep subscribing to it or reading it. They also won't care for being "pitched at" all the time, which is why you want to limit the sales content to a small percentage.
Focus on the Meat of the Newsletter
Setting goals about subscriber counts matters when you're developing a newsletter for your property management company. You need enough people reading your letter over time to make it worth having your remote assistant continue working on it.
You also want to make sure you or your property management virtual assistant is good at writing subject lines and calls to action. If you don't provide those things in a way that interests your readers, they will not stay subscribed.
A few other things you can do to improve the success of your email newsletter include:
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Keeping the design and text simple
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Using alt text for the images
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Making it easy to unsubscribe
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Keep testing, improving, and optimizing it through feedback
Start with a simple newsletter that offers valuable content, then adjust it as you receive feedback or monitor activity through CTAs in the content.
What to Include in Your Newsletter
To keep the highest number of people interested in your newsletter, property managers should offer different types of content. Some of the most popular things to include in a newsletter are:
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Links to blog posts
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How-to tips
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User-generated content (such as reviews or "thank yous" from customers)
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Discount or promotion opportunities
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News from your industry
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Video content (this is a growing area, and it's in demand)
When you have a variety of content in your letter, you have a higher chance of appealing to a wider audience. Naturally, that means a bigger client base and the potential for higher revenue for a property manager.
Find a Property Management Virtual Assistant to Help Create and Send Email Newsletters
Ready to choose a remote assistant to help your property management business develop a newsletter? VPM Solutions has thousands of virtual assistants who could be the right fit for writing and sending this type of communication to your contacts. Find your next VA through your Free Company Profile!
Get more free resources when downloading the "Real Estate Virtual Assistant Hiring Kit."
