Create A Free Profile

    Why VPM

    The only Platform designed for Property Managers and Real Estate Professionals by Industry Experts.

    Learn more about Why VPM Learn more about Why VPM

    Job Descriptions

    Fill a variety of roles for your property management or real estate business.

    What can a VA do? Learn more about Why VPM

    Refer & Earn

    Earn residual income by referring Companies and Virtual Assistants with the VPM Referral Program.

    Start Referring Learn more about Why VPM

    How It Works

    See how easy it is to find a Virtual assistant. View a Demo here.

    How It Works Learn more about Why VPM

    Recruiting Service

    Regardless of experience, budget, or time constraints, VPM offers a solution for everyone.

    More about Recruiting Service Learn more about Why VPM

    FAQs

    Connecting virtual talent from across the globe to meet your business needs.

    Find your answers here Learn more about Why VPM

    Company Testimonials

    Hear from satisfied clients about their experience working with us.

    View Reviews Learn more about Why VPM
    No Platform Fees

    Companies

    VPM Solutions delivers the property management and real estate talent you need without any platform fees for companies!

    Companies pricing Info
    More about Companies Pricing
    VA-Platform-Fees

    Virtual Assistants

    Find Your Next Virtual Assistant Job for Free.

    Virtual Assistant Pricing Info
    More about Companies Pricing
    Red chess piece stands out, remote property management concept.

    How VPM Solutions Differs from Traditional Placement Companies

    Read Full Blog
    Read Full Blog
    Woman's hands holding a black sign with white question mark; what is a virtual assistant agency concept

    What Is a Virtual Assistant Agency?

    Read Full Blog
    Read Full Blog

    VPM Learning Center

    View all Free Resources
    Get The Ultimate Guide to Managing Property Management Virtual Assistants

    Get “The Ultimate Guide to Managing Property Management Virtual Assistants!”

    Download Now
    Download Now
    What a Property Management Virtual Assistant Can Do as Your Maintenance Coordinator

    What a Property Management Virtual Assistant Can Do as Your Maintenance Coordinator

    View Resource Here
    View Resource Here
    Empire Industries case study - part 1-thumb

    Empire Industries Case Study (Part 1)

    Watch Case Study
    Watch Case Study
    Employer-Referral-1

    Can I Trust A Virtual Assistant?

    Watch Video
    Watch Video

    VPM Podcasts

    View all Podcasts
    VPM Podcast

    NARPM Radio host Pete Neubig interviews Tiffany Rosenbaum

    View Podcast
    View Podcast
    VPM Podcast

    NARPM Radio host Pete Neubig interviews Josh Huite

    View Podcast
    View Podcast

    How Real Estate Virtual Assistants Help Develop Your Website

    Published September 27, 2022. Updated August 9, 2023.

    The real estate sector has witnessed the evolution of the internet as the predominant source for information and commerce with user-friendly online portals for buyers. As a result, real estate companies now operate in a sophisticated market that requires them to invest and rely heavily on good website development or run the risk of losing out on potential clientele. 

    However, many property managers and real estate professionals don't have the time or skills to develop a lead-generating website — but with the help of the right virtual assistants, business websites can become vital resources to find new leads and grow businesses!

    Here's how real estate virtual assistants can help you develop a website that connects you with buyers, sellers, and investors to close more deals. 

    Why Is It Important to Create a High-Conversion Website? 

    Local buyers and sellers have plenty of options for real estate services in your market. However, if your website stands out, attracts the right clients, and helps you schedule meetings, show more properties, and close more deals, your company rises above your competition, where other real estate websites might fall short. 

    Real estate professionals can no longer afford not to have a high-functioning, growth-minded website that shows properties, helps people find what they need, and helps build their brand in the marketplace. When visitors land on your website in search of property management services, a new home, or a real estate agent to sell a house, your website needs to welcome them in, help them find critical information, and ultimately connect with you to become happy clients. 

    So, what's the best way to accomplish that? Working with the right virtual assistants can help you build a website that serves your business well. 

    Workspace with a real estate website design on screen

    Why Invest In Good Real Estate Website Design? 

    You might be a seasoned real estate professional who grew up in the business doing things without using digital resources or a website. However, to compete in today's landscape, you need a real estate website that positions your business as the best in your market.

    Here are five reasons to invest in a high-quality website! 

    1. Lead Generation 

    Your website is the best marketing resource you have to generate more leads. The content on your website must engage customers, answer questions or search queries, and ultimately help them recognize you as the expert they need to buy or sell a home. 

    2. Reputation Management via a Display of Your Expertise 

    A well-operated website should help you build a reputation that showcases you as the local expert for the real estate services you deliver.

    With blogs, testimonials, FAQs, and more, SEO-driven content helps users find your website and your business to connect with you as an expert. 

    3. Brand Awareness 

    Websites help create awareness for your brand. An online assistant can help you maintain a style guide that keeps every website element in sync with your brand elements, making you recognizable in the market (offline and online). 

    4. Timely Information

    If you help people buy, sell, or lease properties, you probably already know that most people look online for real estate before searching elsewhere.

    Keeping your website up-to-date with current information about available properties, how to reach you for a showing, and market trends can also position you as an expert and help buyers, sellers, or renters turn to you first when looking for help with real estate. 

    5. Efficiency to Save Time

    Some website features make it easy for potential clients to schedule a meeting or a showing, fill out applications or other paperwork, and find answers to specific questions — without requiring a team member to point people in the right direction or get involved until they receive information from a lead. 

    This can help set your website above others in your market and increase conversion rates for visitors coming to your site and actually scheduling a meeting or showing with you. Website "self-service" functionality helps grow your business!

    The Essentials for Building a Real Estate Website

    So, what essential elements does your website need for success? Of course, there's a difference between "having" a website vs. "having a website that helps you build your business!"

    Work with your remote team members to include these critical elements in your site. 

    1. A Successful SEO (Search Engine Optimization) Strategy 

    SEO is not an option! It's a "must" if you want anyone to find your website and business.

    This strategy utilizes content and keywords that help a website become more attractive to search engines. Therefore, your website generates more leads with relevant keywords and a strong SEO strategy. 

    2. A Well-Conceived Domain Name 

    If people can't easily type in the URL that leads them to your website, you'll lose traffic (and potential customers).

    So, think about the domain name you choose for your real estate business. It should be easy to remember and help connect people to your business. 

    3. A User-Friendly Website Navigation

    Helping visitors navigate your site means they can find the information they need easily! Your website's navigation should be intuitive, easy to follow, and responsive for any device (whether a visitor lands on your site from a laptop or mobile phone). A man using a laptop for real estate website design.

    What Else Does Your Website Need?

    After setting your site up with the essentials mentioned above, take it to the next level with the following features. 

    1. Access to MLS Data

    Buyers and sellers can benefit from easy access to MLS (Multiple Listing Service) data through your website. Make it easy for potential clients to learn about any listed property in your market directly from your site. 

    2. Live Search and Results with Filters

    Filters such as buying, renting, selling, bedrooms, and bathrooms help visitors discover accurate results when searching for property. Make sure your website has this feature to keep potential clients engaged on your website. 

    3. Professional Images (or Videos) for Each Property

    High-quality photos help buyers or potential tenants stop to look closer at a property listing. Investing in professional photos can help elevate your site as a go-to resource for people looking to buy, sell, or rent homes. 

    Go a step further and consider video listings. Videos can be better for SEO and traffic to your website!

    4. Virtual Property Tours 

    In addition to photos, consider adding virtual property tours with each listing. This level of detail helps potential clients recognize your commitment to quality and a better user experience. A virtual contractor can help you create videos and add them to listings on the site. 

    5. Messaging or Live Chat

    Messaging or live chat has become a must-have feature for businesses trying to engage and convert more leads through a website. Work with your virtual assistant to set up and monitor online messaging systems to keep potential customers from falling through the cracks. 

    Find Real Estate Virtual Assistants to Develop Your Website

    Building a real estate website is essential for real estate agents seeking to establish or grow their businesses! However, designing an effective website does not have to be costly or complicated when choosing remote team members to tackle the job.

    A high-conversion website doesn't need to be overly complex as long as one applies the essentials throughout the process. When working with remote teams, you'll find the experience you need to build the website you need for growth.

    Find your ideal VA through the VPM Solutions platform. We have tens of thousands of virtual assistants with the skills you need to scale your real estate business! Start by creating a Free Company Profile.

    You can also learn more about how to use VAs for your business by requesting a copy of our free case study, "From Chaos to Clarity."