Marketing a vacant rental property involves much more than uploading a few photos and publishing a listing. High-quality visual assets, organized workflows, and connected technology can help property management teams create stronger listings, lease vacancies more efficiently, and deliver a better experience for owners and prospective residents.
To help property management professionals get started with one of the industry's leading property marketing platforms, VPM Solutions has partnered with PlanOmatic to launch PlanOmatic 101. This free, beginner-friendly course introduces the fundamentals of using PlanOmatic, from setting up an account and connecting supported property management software to ordering professional marketing services and managing property assets.
Here, we'll explore how PlanOmatic helps streamline property marketing, what's included in the PlanOmatic 101 course, and how you can start using the platform with confidence.
The Importance of Marketing in Property Management
Every day a rental property sits vacant is a missed revenue opportunity. While pricing, location, and market conditions all influence leasing performance, the way a property is presented can also affect how quickly prospective residents schedule a showing and submit an application.
Professional marketing assets help property management companies showcase listings more effectively. High-quality photography, 3D property tours, and detailed floor plans give prospective residents a better understanding of a home before they visit, creating a stronger online experience and helping attract more qualified interest.
Just as important, property marketing is about more than the final listing. It also depends on efficient processes behind the scenes. Coordinating photography, managing marketing assets, and updating listings across multiple systems can be time-consuming without the right tools.
Platforms like PlanOmatic help simplify these workflows by bringing professional property marketing services and property management software together in one place. With integrated ordering, centralized asset management, and automatic media delivery to supported property management systems, teams can spend less time managing marketing logistics and more time preparing properties for their next residents.
What Is PlanOmatic?
PlanOmatic is a property marketing platform that helps property management companies create professional marketing assets and manage the leasing process more efficiently. Through a single platform, users can order professional photography, 3D property tours, floor plans, and other marketing services designed to help showcase vacant rental properties.
Beyond creating high-quality marketing materials, PlanOmatic helps streamline the operational side of property marketing. The platform integrates with supported property management software, allowing users to sync property information, place service orders, and automatically deliver completed marketing assets back into their existing workflows.
By reducing manual steps and keeping marketing assets organized, PlanOmatic helps property management teams spend less time coordinating listings and more time preparing homes for prospective residents. Whether you're marketing a single vacancy or managing a large portfolio, the platform is designed to simplify property marketing from listing through lease-up.
What's Included in the PlanOmatic Training Course?
Whether you're using PlanOmatic for the first time or looking for a guided introduction to the platform, PlanOmatic 101 provides a practical overview of its core features and workflows. Available through VPM Academy, this free course is designed to help property management professionals get up and running quickly and build confidence with the platform.
Set Up Your PlanOmatic Account
The course begins by walking learners through the account setup process and introducing the PlanOmatic dashboard. You'll learn how to create an account, navigate the platform, and understand the tools available for managing property marketing services.
Connect Your Property Management Software
Next, you'll learn how to connect supported property management software and sync property information with PlanOmatic. Integrating your existing software helps reduce manual data entry and creates a more connected workflow for ordering and managing marketing services.
Order Professional Property Marketing Services
PlanOmatic 101 covers how to order professional photography, 3D property tours, floor plans, and other available marketing services directly through the platform. The course explains how to schedule services and manage orders so your listings have the professional marketing assets they need.
Track Orders and Manage Property Assets
Finally, you'll learn how to monitor service requests, track order status, and manage completed marketing assets within PlanOmatic. The course also demonstrates how supported integrations automatically deliver completed media back into your property management software, helping simplify listing management and reduce manual work.
Who Should Take This Property Management Training?
PlanOmatic 101 is designed for anyone involved in marketing and leasing rental properties. Whether you're new to the platform or looking for a refresher, the course provides a practical introduction to its core features and workflows.
The course is ideal for property managers, leasing professionals, operations teams, marketing coordinators, and virtual assistants who support property management companies. No previous experience with PlanOmatic is required, making it an easy starting point for anyone looking to use the platform with confidence.
Learn more: Hiring a Virtual Assistant Starts Before You Post the Job
Build Better Property Marketing Workflows with VPM Academy
Strong property marketing depends on more than professional photography. It also requires efficient processes, connected technology, and team members who know how to use the tools available to them.
Through partnerships with industry leaders like PlanOmatic, VPM Academy provides practical, role-specific training that helps property management professionals build new skills and improve day-to-day operations. PlanOmatic 101 is one of many free courses designed to help teams work more efficiently and continue growing their expertise.
Enroll in PlanOmatic 101 Through VPM Academy
Professional property marketing plays an important role in attracting prospective residents and streamlining leasing workflows. With the right tools and training, property management teams can spend less time managing marketing logistics and more time filling vacancies.
Whether you're new to PlanOmatic or looking to better understand its features, PlanOmatic 101 provides a practical introduction to the platform and its core workflows.
Enroll in the free PlanOmatic 101 course through VPM Academy today and start building the skills to streamline your property marketing process with confidence.
