Relationships Over Referral Fees: The Growth Strategy Behind a Record Month | Kyle Frederickson

A Podcast | Kyle Frederickson

Pete Neubig: Welcome everybody to the NARPM Radio Podcast. I'm your host, Pete Neubig, the voice of NARPM. Today's edition, we have co-founder of Keyrenter Boise. We have Kyle Frederickson. He's the visionary and focused on business development, partnerships, and growth. So Kyle, thanks so much for being here today.

Kyle Frederickson: Yeah, I appreciate you having me.

Pete Neubig: All right. So tell us your journey on how you got into property management because you and I met a few months ago at Tony Cline's Onyx Retreat. And I thought you had a really cool, interesting story, not typical of most property managers.

Kyle Frederickson: Yeah, for sure. I mean, I don't think anybody grows up saying like, man, someday I want to be a property manager. It's just something that you fall into somehow. For myself, I've been buying real estate since I was in my early 20s and just sort of going through those processes and going through the headaches and hearing friends who went through the same stories in property management and the kind of the nightmares that they were kind of like the used car salesmen of the real estate world. That was kind of the vibe that I got from people that were in that space. And so, four years ago, one of my best friends, Chapin, who's been in property management for a long time, came to me with this idea to start this property management company in Boise. We both relocated at the same time. And as friends do, you kind of always sit down and chat and it'd be so great to work with each other. We're best friends. What could go wrong? And yeah, we had a conversation one night and decided to just dive in. And my role was strictly business development because I had no experience in property management. And he knew the operations like the back of his hand, but he didn't really want to do the business development side. So it was kind of like a partnership that would work out great because we both have totally different roles. So that was kind of the dive into it.

Pete Neubig: Yeah. You were living in California, right? Both of you guys were in California. You moved to Boise to start Keyrenter Boise. But you were in, was it the manufacturing? What business were you in? Because you were investing in real estate, but you were actually not in this industry.

Kyle Frederickson: No, not at all. The investing side was just personal, but I was actually in manufacturing, selling cutting tools to machine shops. So anything for cutting metal, I was selling tools for that.

Pete Neubig: And you kind of stepped in your father's footsteps, right? Wasn't he doing that for many, many years?

Kyle Frederickson: Yeah. Yeah. He did that for a lot, a lot of years. And he actually, kind of the reason why I got into sales in general, I called it sales at the time. Now it's called business development because it's a different product. But he invented a product for that industry when I was a kid and I used to sell those door to door every summer. So I would drive with my dad to work. He'd give me a Jansport backpack full of this tool that was for the industry. And he'd go, all right, well, just call me when the backpack's empty. And so, yeah.

Pete Neubig: So you get over your fear.

Kyle Frederickson: Yeah. You get over that fear of people telling, you 'no', real quickly, you know, especially when it's 90 degrees out in the summer and all your friends are playing during the summer and you're like, oh, I can go play as soon as his backpack's empty. So I just went door to door talking to machinists as a 10 to 15 year old and say like, I have a product that you need. The way you're doing it right now is wrong. Let me show you how. And pretty much everybody that I met would buy it because it was a need that they didn't know it was an option. And so yeah, I did that every summer.

Pete Neubig: That's pretty cool. So take me back to when you decided, hey, I'm leaving. I'm going to leave this industry. I'm going to basically believe in my buddy and I'm going to move my family to Boise. Just talk a little bit about that because that's an incredible mind shift.

Kyle Frederickson: Yeah. You know, the shift sort of happened in May of 2020. My dad passed away and him and I had worked for that same company for a long time. And when he was gone, you know, all of his territory that he'd been growing for 40 years just went to other people like his legacy, his relationships. It was just like, oh, that's over now. Your territory is now going to Jim, the sales guy. Right. And it kind of made me rethink my priorities. Right. I have four children and I'm like, what is my legacy going to be? You know, when I'm gone, is that it? Like, it's just going to be like a memory and like, oh, my kid. Yeah. My dad grew this business for 50 years. And when he was gone, that was it. We didn't get anything else from that.

Pete Neubig: Right. So he grew somebody else's business for 50 years.

Kyle Frederickson: Yeah. Right. They just got to walk into a sweet territory with a whole bunch of commissions set up for him, you know? And I was like, you know, that's not going to be me. And the timing of all this with Chapin was kind of perfect because he's like, you know, him and I had that conversation before because he's one of my best friends. It's like, what's the legacy going to be? He's like, we have a chance to build that legacy. Let's do this, man. And I was like, you know what? There's no time like the present. Right. We're already moving states. We're already doing all this. Like, what's one more thing? Let's just dive in and build that legacy that we can hand down to our-

Pete Neubig: Was the move to Boise already in play or was the move to Boise part of like, we're going to go start this property management firm and it's going to be in Boise. Let's move.

Kyle Frederickson: Yeah. It was actually kind of funny because my wife and I, and we had decided to move to Boise on our own before we had any conversations with friends. And Chapin and his family had decided to do that separately on their own. And we got together one night and we were actually calling dinner to let them know that we were going to be moving. So we have dinner, we're talking and we go, Hey, we have something to tell you. But I think that we're going to be moving out of California. You know, just California was getting a little bit wild and we're ready to go. And they kind of like look at each other, you know, looking back, I saw that there was like a look on their eye. Like, are they like really upset? Are they sad? Like what's going on? And Chapin's like, we want to leave California. And we're like, what do you mean? He's like, yeah, we want to get out of California too. And we're like, well, we want to go to Boise. And he's like, we want to go to Boise. No way. It's like, this is crazy. Like, I can't believe this. And, and so we kind of, it was like laughed and we were like, just talking about all the ideas and you know, a couple of glasses of wine later we had booked a flight to Boise two days after that. And all of us and our families flew out to Boise to check it out. And that was November of 2019.

Pete Neubig: Wow. Okay. So that's just before the madness before the madness. And then of course, I'm sure 2020 really pushed over the edge. Like, yep, let's go. Let's go.

Kyle Frederickson: Yeah. So, yeah. So we actually went back again, two more times together. And we're like, let's, let's do this. This is going to be great.

Pete Neubig: And if you remind me, Chapin had, did he have a Keyrenter franchise already? And this is his second one. Is that, is that correct?

Kyle Frederickson: This is actually his fourth.

Pete Neubig: Fourth one. Okay. I want to get him on. I got him on, I got him scheduled on the pod after you. So we'll, I'll get that story. But so, so you basically like, Hey, he knows the operations. I obviously been sales since I was, I was 15 years old, kind of a match made in heaven type of deal. And I'm going to talk to you. I want to ask you a question about the dynamics of like, you know, sales versus op. But before that, when we were in the green room, you know, I said, I hadn't seen you in a couple of months. How's it going? You said, we got 36 new doors last in June. And right now people are struggling to grow that like nationally, the property manager companies are either staying the same or to going down a little bit. So let's talk about that. Let's talk about this great month that you had. And let's talk about how you did it. So maybe there's somebody out there that could get an idea from you or learn something and can implement in their business. So talk to me about how you guys got positive 36 doors in one month.

Kyle Frederickson: Yeah. I mean, you know, I think the problem with today's world, it's all about kind of instant gratification. Like what is this going to get me now today? Right. So I've never been, even though I've been in sales my entire working career, I don't consider myself a salesperson. I'm a relationship person and they're authentic. And I want to build relationships with people and get to know them and the sales come later, you know? So I've never been that guy who's like, Hey, here's the latest and greatest product. Do you want to get this now? Like, that's not my style. My style is like, Hey, my name's Kyle. Here's a little bit about me. Talk to me about you. And by the way, I have a business. Here's what it is anyways, like just following up. Right. So even though it's a slower role, you know, once it gets going and you build those right relationships, everything else follows. So every single one of those doors that we added in June was off of a relationship that I've built over the past four years.

Pete Neubig: Yeah. That's pretty, pretty amazing. And I'm going to, we're going to dive into that, but think about this. You like, everybody thinks, Oh, I need to be, I need to have relationships because I need to be in the place that I lived forever. You moved to Boise. You're the new guy. And in four years, you built a whole bunch of relationships. How do you maintain those relationships? Cause it's easy to have a thousand friends on Facebook, but how do you have a, like, how do you maintain those relationships? Is there a secret or?

Kyle Frederickson: I mean, honestly, I set calendar reminders for follow-ups. You know, at least for the ones that I'm not talking to consistently, but now, you know, my referral network comes from about 10 different people. And so, and now, you know, the relationship is four years old. It's just like, you know, your best friend, you don't have to set a reminder in your phone, like, Oh, call Jim. Like, you know, you just kind of do that because that's what you do. You know? So I am stopping by to visit my friends and that's the relationship that we have. And they refer me and I refer them and it works out great. It's authentic. It's not forced. It just happens organically, you know? And then -

Pete Neubig: Sorry, go ahead. Sorry. Finish that. Finish that thought.

Kyle Frederickson: Yeah. So, I mean, it's just like one of those things, like you can go out and try and get one door at a time and it's going to, it's going to take a lot and trying to, trying to get them to trust you and the follow-ups, like it's going to be a lot. Whereas if you build relationships with the right people, not only are you working with them, but they're looking for their clients and their clients looking for their clients in that umbrella just keeps on growing. Right? So like I now, I joke with my team that like, we now have referral, great, great grandkids. It's like a referral from a referral from a referral from a referral. And like that's happening. It's, it's, it's amazing. Like I have this, like I literally checked the other day when somebody called me, they're like, Hey, so-and-so referred you. And I'm like, okay. And I'm like looking, I'm like, oh my gosh, this is like fourth generation referral, you know, like a owner that with a tenant, with a friend, with a person. And that was like the level of referral. And, and they, they called me, right. And they're like, oh, you picked up the phone. Aren't you the owner? I'm like, yeah. Like I'm surprised that you picked up the phone. I'm like, well, yeah, you called me. Why would I not do that? And Boise has a problem with that too. It's a great place to live and the quality of life is amazing, but getting people to pick up the phone can sometimes be a little bit of work.

Pete Neubig: So when you do that, that's a nugget. If you're listening to this, like answer the phone, like that's it. No, no, no, no big call. Like, no, you don't have a big call tree, right? You don't have AI. You actually have a person who actually answered the phone. And I think that's, that's like, it's so small. It's so simple, but people forget it sometimes because it's simple not to do as well as simple to do. So, yep. All right. So now let me talk to me about these referral partners. I'm really intrigued because we, we try to do, we, we, we had a pretty good referral network in Houston when, when we had our PM firm. And I'll tell you how, like what, what we did, but I want to hear what you did. That's more important because yours is working. My semi worked, right? So what industries are and, and did you notice that less is more deeper with these relationships or wider? So talk to me a little bit.

Kyle Frederickson: Totally. Yeah. Less is more for sure. You know there's also a little bit of luck involved, you know, when we first started and we had three employees and zero doors, there was a little bit of a panic moment. There was a little bit of a moment where I'm like, oh my gosh, you know, we need to do something now, you know, and, and, you know, at the beginning, right. You just sort of take on anything that you can get, which isn't, isn't always the right move, but Hey, you got to bring money in the door. You got, yeah, you got to put food on the table, but you know, I started kind of just sitting in coffee shops and looking for anybody that looked at importance, like desperation mode. Right. I would just walk, I would sit in there and there'd be people on their laptops. I would check out what sticker was on the back of the laptop. And it's always like, so-and-so real estate or whatever. Right. That's, that's that person's way of marketing themselves.

Pete Neubig: Right. Smart. Cause you knew like the realtors are working out of the, out of the coffee shops. I like that. Okay.

Kyle Frederickson: Yep. Yeah. So, so I would just go there and sit and look, and I would just try and talk to every single person that looked like they were working right. And, and try and have a, just a conversation with them, ask them what they do and like, say, I'm new to the area, like, you know, whatever. And what do you do?

Pete Neubig: And then Four years in, you're still using the line. I'm still, I'm new to the area. Right. You, you probably used that in California when you were 30 years in. I'm new to the area.

Kyle Frederickson: Yeah. People love to talk about themselves, you know? So if you give them that window, that's, that's the way. And, you know, I, I ended up connecting with one realtor because, you know, he was wearing a shirt from a, like a car auction out of Scottsdale, Arizona, which it was a Barrett Jackson. So I don't know if you know that Barrett Jackson, they do like high-end auctions for like luxury cars. And, and he was wearing that shirt. And I was like, Oh man, like, so what type of car do you have? Like just kind of joking around. And we started chatting and he ended up working for a large real estate company here. And he loved that. I just talked to him and I, you know, I ended up just joking with him like, Oh, so what real estate firm do you work for? And he's like, how'd you know that? I'm like, come on, bro. Look at you. You're a tall, handsome man. Like you're, if you're not in real estate, you should be, you know, and just kind of joked around. And, and that's, that's how I got introduced to this one firm, one real estate firm that like changed my business.

Pete Neubig: Do you still believe like, so out of those referrals are, are they mostly in real estate or are they mostly realtors that get you to business? Okay. Yep.

Kyle Frederickson: Yep. Yeah. And, and, and we, we refer everything back to the people that refer us.

Pete Neubig: So you don't do sales.

Kyle Frederickson: So no.

Pete Neubig: The leasing stays inside, inside a Keyrenter though. Correct.

Kyle Frederickson: Yeah, we do. We do all the, all the leasing too. Yeah. Yeah.

Pete Neubig: But the sales, you give it right back to the, the referral partner. So out of those 10, those 10 people that became your buds that are referrals, they're, they're all realtors for the most part?

Kyle Frederickson: Yeah. Yeah, for sure. I mean, now we have, you know, vendors that we work with that refer their friends and you know, if you do a good job for people, I mean, there's nothing better than when you tell somebody, like just say somebody asks you for a restaurant recommendation and you tell them a restaurant that you love and they go there and they go, man, Pete, that was the best restaurant I've ever been to. Like, it feels good to be like, yeah, like that was, that was great. Like you feel like validated. Right. So like now we kind of have this network of people that we refer stuff to, we don't ask for anything in return. They're not asking me for anything. And we refer back because the partnership, I know that I can trust them. Right. When I say like, Hey, here's who you should buy from, or here's who I recommend. And they call me after and they're like, Hey, we bought another investment property. That was like one of the best experiences I've ever had working in real estate. I go, yes. Like that's like everything. Right. The, the referral fee and stuff like that. It's fine for like a short term, you know, friendship or whatever, but if you really like your friends, right. When you refer something to your friends, you're like, you don't want anything. Can you give me 30 bucks for that referral? You know, like you just want to refer people because you know that your referrals are important and if they're taken care of that, that's the payment right there.

Pete Neubig: That's really interesting. That's another interesting point. So, cause a lot, every look, everybody I talked to in property management has a referral program, right. They throw it up on their website. They maybe blast it out, you know, market it to a bunch of realtors and then really it just goes away. Right. And then you're right. It's very transactional. The relationship is very transactional. Somebody says, yeah, give me my $250, right. Or my 20% or whatever. So you're saying, Hey, you don't even need the transactional piece of it. If you build a relationship.

Kyle Frederickson: Yeah. Yeah. And we still, and we still have that, you know, like if people want to ask, I'm like, sure, like whatever. But like, that's not going to be the relationship that's going to last. That's going to be something like, Oh yeah. Like I need to make a couple hundred bucks. Like let me refer something, you know, it's not really genuine.

Pete Neubig: So I'm going to tell you one of the mistakes we made. And if you're listening to this, do as I say, not as I do, I guess. Early on, this is back in like 2012, 2013, something like that. Right. There was not a lot of brokerages doing property management. That has since changed by the way. Some of the big ones are now like Keller Williams, you know, those guys didn't do property management back then. And so we went to every Keller Williams brokerage to try to create, you know, some, and tell them about our referral program. And this is the whole more is not more thing. You know, we ended up getting just two or three like of the, of the smaller brokerages that became our referral partners. Right. And so those are the ones that of course, over time we spent time there and, and basically build relationships with those. And then the other one just kind of died on the vine, but I guess you got to take a shotgun approach. Go, go see as many people, meet them. Of course, just because they're high producers doesn't mean that you kind of connect with them. Right. Totally. You know, and so you just got to make sure that people you connect with and then just, you know, and then reciprocate business. I think that's a very smart way to, to do it. Do you, do you guys do anything with brokerages or do you do them at the realtor level? I think that's pretty interesting.

Kyle Frederickson: Yeah. I mean, they sort of work hand in hand a little bit, you know, the, the brokerages, they deal with a lot of realtors. So those are also good relationships for us too, because they're like, Hey, you should talk to this person. They're doing a lot of dealing with a lot of investors, you know? So I think those are important as well.

Pete Neubig: Out of those 36 homes that you guys got in the month of June of 2026, are all of them from referrals?

Kyle Frederickson: Yep.

Pete Neubig: Wow. Kudos to you, man. Now it drives me crazy when people tell me, Oh man, we don't spend any money in marketing. So don't be one of those guys. Are you guys investing in marketing as well though? Not just-

Kyle Frederickson: Absolutely. You know, we you know, we spend a good amount of money on SEO. So, you know, and, and I'm shameless about asking for reviews. If you check our, our review page a lot of them say my name because when somebody is like, Hey Kyle, thanks. I'm like, Oh, that's great. Can you put it out to the public so people can read it?

Pete Neubig: Smart.

Kyle Frederickson: So I mean, cause that's the best way to become more searchable on Google is like getting those reviews.

Pete Neubig: So give us, give me a couple of tips on that. Let's, let's, let's talk about that a little bit. Cause people do struggle with that, right? They're scared to ask.

Kyle Frederickson: Right. You know, I like I'm, I even make a joke about it. Like the way that I ask for reviews and I can send it because I had like four people who I helped in the past week. I say, can I shamelessly ask you for a Google review? And they do like a crying emoji and like, who's going to say no to that? I mean, you're not, you're not, you're not like hounding them. You're, you're admitting that it's like a shameless ask, you know? And, and, and that's kind of my approach is like, I make it lighthearted. I send them a review link. So it's really easy. Like all they got to do is click on that. So they don't even have to like search Google for your company and make sure it's the right one.

Pete Neubig: Right. It's like the law of reciprocity too. You've, you've, you've helped them scratch my, Hey, I've helped you kind of help me out by doing this quick review.

Kyle Frederickson: Yeah. And, and like, it goes back to if they are happy with your service, they're going to want to validate that to other people as well. So like they'll, of course, and you got to like strike where the iron's hot, right? Is like you do something and they're like, thank you so much. This is a great help. Ask right there.

Pete Neubig: Okay.

Kyle Frederickson: You know, okay. Um, don't wait a week, two weeks, people forget and they move on and they'll be like, Oh yeah, I'll get to it later. And then it doesn't happen. So that's my biggest advice is just to, when, when, when they're in a good mood and they're super happy, ask right away.

Pete Neubig: All right. Since we're on the subject of reviews, I have to ask you because, uh, what you told me when we were at the honest retreat was so funny. So talk to me about what happens when you get a one-star review. It happens from time to time, typically from residents that were enforcing the lease or, or enforcing, you know, some kind of rule, but tell me, tell me what you do when you get a one-star review.

Kyle Frederickson: Yeah. You know, I, everybody in my life will confirm this. I have trouble. Like one of my insecurities is not being liked. So when somebody, you know, put something out there that they had the worst experience of their life because they returned the property in better condition than when we got it, you know, which the condition report will say something else. Um, you know, I, I, you know, Chapin will hear it from me. Cause I'll be like, Oh my gosh, I need to ask for, for more reviews. You know, let me call some people that told me that I did something good. And I'm gonna ask for a review to kind of like bury that. And I was like, this is like not healthy to do that. You know, it would really get to me. I would be like short with my kids that day. And like, I would just like, Oh, I just like, it like hurt me, you know? And so what I started doing to make kind of like a joke of it is I used a AI song app and I would, I would turn it into a emo pop punk song. And it, cause it mostly people, you know, complaining or whining about the issue and it made a great song. And so I just started posting that on Instagram. I wouldn't say who the review is from. I'm not trying to attack people or anything like that, but it would make a great song. And it would say like, I hate Kyle. He's the worst. This company is scammers. And it turned into a great emo song from like 2004. Thank you, AI.

Pete Neubig: I think that's awesome. And then you would put that on Tik TOK and Insta and all that good stuff.

Kyle Frederickson: Yeah. Yeah. And it's, you know, one of them like accidentally went viral and got like 50,000 listens. And I'm, you know, I hope that the person didn't see it and get mad and leave us another bad review.

Pete Neubig: Well, that would be part two to the song, right? Like, you know, would you ever reply to the, to it with a, with a link to the song that you created? That would be, I think that's the next level.

Kyle Frederickson: That's like, I think that might be the next level. We'll see if I get one that's bad enough, that's like that much of a lie, then maybe that's the next one.

Pete Neubig: Honestly, you know, it's tongue in cheek and we're laughing and it's kind of funny, but you know, what you really did is you took something that really, you know, offended you and it hurts you and you kind of turn it around and, you know, made it where you, it's a feel good for you. Like, you know, it's just, and so, you know, again, if you listen to this, like, you know, you can have a little bit of fun in life, you know, and you know, property management is, it's tough business. And, you know, we, most of us have sick sense of So, you know, putting a one-star review on the AI song app and put, and put it and getting it, getting it viral is, is a great way to, to deal with those one-star reviews. That's great.

Kyle Frederickson: Even if you just need to do it for yourself to hear what it would sound like as a country song or a pop punk song, it will make you feel better.

Pete Neubig: All right. So we talked about your business partner, Chapin, who's the integrator. You are the visionary. He's the one who had a lot more experience. So talk to him, like, there's always this challenge with sales versus ops, especially when you're bringing in 36 properties and especially when you're a newer company and you're just trying to eat, as we said earlier, right. Just take any, bring in some revenue. Talk to me about that dynamic, how you guys get past it and who's the final decision maker.

Kyle Frederickson: Yeah. You know, I, this is my first time owning a business and obviously first time with a business partner. I'm incredibly lucky. Just because I, and I think that the dynamic between us worked out great because you have somebody like Chapin with tons of experience in property management, right. And there's, there's lots of processes and things that have just, they're always, they've always been that way. Right. Like, Oh, why do we do this? Oh, that's just how everybody does it. Right. And so there's a lot of things like that in this industry that are all, they've always been that way. Right. And then you have somebody like me, no experience, just in customer service who has no opinion on the way that it should be. And so even when we first got started, you know, which was July of 2022, yeah, 2022, you know, we sat down and looked at the agreement and he's like, so this is going to be our management agreement. I'm like, okay. And he's like, what do you think? I'm like, I hate it. There's like, it's way overcomplicated. Like I, I, I would never sign this because it's, it's overly complicated. It seems like I'm giving my life away by signing this agreement. Right. And so, you know, and one of the greatest parts about Chapin is that he's so open to feedback that he's like, Oh, that I've never thought about that. That's just, this is just how the agreements have always been. I'm like, well, I'm looking from the outside and pretend this is my first property management agreement. This is scary to sign. Right. And so we've, we've made some, we've made adjustments and it's evolved over time. Right. When people bring something to our attention, we're open to it. You know, we don't know everything. We're not right a hundred percent of the time

Pete Neubig: So tell me, tell me what you didn't like about it. Was it too many pages? Was it too legalese? Yeah.

Kyle Frederickson: Legalese. That's, that's a term that Chapin uses too, which I hadn't heard until this industry. Right. I'm like, dude, what does this paragraph mean? Like there's so many words that I've never even heard in my entire life. You know, like I'm not, you know, this is like at the beginning of chatGPT. Now you can just plug it in and say like, what does this mean? It's easy. Right. So there was just a lot of that. And there was a lot, it was like, Oh, there's a fee. There's a fee. There's a fee. There's a fee. I'm like, well, what are people actually paying for? You know, it seems like the management fee is there, but there's like 30 other fees attached to it. Isn't that part of it? Like, no, no, no. That's outside of the scope. Okay. Well, what about this? Oh, that's, well, that's outside of the scope. It's like, well, why don't, why don't we make it just more clear, right? These are investors that were managing their, their investment portfolios. Shouldn't it just be pretty straightforward. And so we made some modifications to make it easier to read and just more straightforward and honest, you know? And so, and it's, it's another part of it.

Pete Neubig: Did that bring down the number of pages for the PMA?

Kyle Frederickson: Yes. I think it went from like 25 to like 11.

Pete Neubig: Okay. Did the PMA still protect you guys though? Cause you know, the reason why they're so bloated with legalese is to make sure like that, you know, you're, that we are protected.

Kyle Frederickson: Yeah. Right. And that, all of this stuff is still there, you know it's just narrowed down.

Pete Neubig: You just used a 0.5 font.

Kyle Frederickson: Yeah. Yeah. We just, the font is tiny. We give you a magnifying glass when you sign the PMA. Yeah. So, and make it double sided now. So now it's the same amount of pages. But yeah, so we just, we made it more clear and then, and that changed, that changed a lot of our business too. But at the same time, me not having any experience on what we didn't want, Chapin let me fail on, on a lot of stuff. Right. Taking on the wrong owners with the wrong mindset that were like wanting us to be their slumlord, you know? And I was like, Chapin, come on, it's four doors. He's like, dude, this is going to be a nightmare. I'm like, come on, like, come on, bro. Like, it's not going to be that bad. And we would take it on. And three months later, exactly what he said would happen. And he would just sort of look at me with that Chapin look like--

Pete Neubig:

I'm not going to say it, but I'm going to look it.

Kyle Frederickson: Yeah, I'm gonna, yeah, I'm gonna make you feel it. But at the same time, if you would have just been like, no, we're not, I'm putting my foot down, we're not doing that. I would have been still trying to get those doors and waiting for him to put his foot down. Right. So letting me, letting me do that early sort of made me understand like the upside of the business and what works versus what doesn't work. So, and that's kind of how our whole relationship has been. And before we even took on one door, like the first conversation, because we've been friends for seven years before we even started this business was friendship comes first. If there's ever anything that you don't like, or you're upset about, we need to discuss that immediately. And so we've never, you know, we've had disagreements, we've had things feel like, ah, this is not working, but we just talk about it. And we, pros and cons of the situation. And then we move, we make a decision and move on. And that's, that's what it is, you know? So we set the goal.

Pete Neubig: You guys are at a stalemate though. Like, let's say you're at a stalemate. Does that have, has that ever happened? And did you have to like, like, Hey, I'll let you win this one. I got to do the next one. Or this usually somebody makes just a pretty good argument. You're like, you know what? I don't have a dog in the fight. Like, no, no challenges means me and my business. I know we used to get into it, man. We used to get into it, you know? Yeah.

Kyle Frederickson: Yeah, totally. I mean, we, we, we definitely got to still love each other, but yeah, it was, that's what it always is. Like in sometimes like you have those days where you just need to have like scream it out, not scream it, but like, you just need to like talk it out aggressively at each other and you go like, okay. All right. Yeah. Thank you. Okay. Moving on, you know, and so there's never really like been like a stalemate that were like, we'll fight about this later. We can't come to an agreement. It's always, it's always been, here's my side, here's your side, which one's better for the company. And then we make a decision and we move on. You know, we never let stuff fester because that's not good for anybody. Like just in like a relationship with your spouse. Yeah.

Pete Neubig: No, it's smart. I think that's sage advice. So I call them taps two by fours and Mack trucks. Right. So that, you know, if, if something is bothering you, but get to it before it festers. Right. Cause then, you know, Chapin spills the coffee and then you go crazy at him and it's not him spilling the coffee. It's all these other things. But if you would have talked about it first, um, we, I liked the, you know, friendship first, we actually had a saying, it's the business first and what's best for the business. And you had said that after you said the friendship thing, like, Hey, what's best for the business. So it's always the business. The business is like our third friend in the friendship. Yeah. And what's best for the business. And then after that, like, it's not what's best for Pete or what's best for Kyle, what's best for Chapin or what's best for Steve. It's what's best for the business. So you brought in some really good, really good nuggets. Appreciate, appreciate you spending some time. If somebody wanted to learn more about you or had some questions about how to grow their business, what's the best way that they can reach out to you, Kyle?

Kyle Frederickson: Yeah. I mean, my cell phone, can I put that on?

Pete Neubig: You can, if you like.

Kyle Frederickson: Yeah. Yeah. 208-353-4885. You can call me. I answer the phone, which is what I was saying earlier. Also on Instagram, I manage that. We have some pretty funny videos. Chapin likes to do some.

Pete Neubig: What's the Instagram handle?

Kyle Frederickson: Yeah. It's a, it's KRB, like Key Renter Boise, then leasing. KRB leasing.

Pete Neubig: You know, every time I say to people, Hey, put your information out there. All my visionaries want to put their phone number. All my integrators don't want to put anything. So I make them put the email address. So that's pretty funny. So if you are an integrator, but you want to talk to Kyle, you can text him. I'm sure if you know.

Kyle Frederickson: Oh yeah.

Pete Neubig: A hundred percent. And if you are listening to this and you are not a NARPM member, how dare you join NARPM. narpm.org, or give them a call at 800-782-3452. And like Kyle, they answer the phone as well. And if you are growing your business rapidly, like Kyle, you need to hire some remote team members. Please think of us, vpmsolutions.com or give me an email at pete@vpmsolutions.com.

Kyle Frederickson: I appreciate you.