Get Found in AI Search: A Property Manager's Crash Course

Pete Neubig: All right. Welcome, everybody. I appreciate you taking your time to join us. Hey, Tracy Norris, how are you doing? Good to see you all here. We have a pretty cool and interesting topic today, one that I’m really excited about, because you hear all of this: is SEO dead, is AEO the wave of the future, what the heck is AIO? All that good stuff. Lacy and Alex and I have been friends for a long time. And a little-known fact: I own a small percentage of a property management company here in Houston, Texas, and we actually use Lacy and Alex in our property management company to help us with AIO search. These guys are at the tip of the spear on learning what’s going on with the new technology. I’m going to go ahead and hand it over to them. If you have any questions, there is a chat feature. Just put it in the chat or use the Q&A. I’ll be looking at both. And Jason, howdy. Howdy, everybody. With no further ado, my good friends Lacy Hendricks and Alex Zweydoff with ClearLead Digital. Take it away, guys.

 

Alex Zweydoff: Hey, everyone. Thank you, Pete. Thank you, VPM Solutions, for having us. We’re excited to be here. Pete is one of our favorite clients. He’s very quiet, so we love that. And he’s also seen some great results. We’re excited to talk about this topic. Every time we talk about AI, people get super excited. You put AI in front of every title and you get tons of registrations or downloads. But the core of it is very simple. One thing we really believe in at ClearLead Digital is getting back to the basics, and truly helping people understand the small things they can do to grow their business through AI. That’s what you’re going to find out from us today, and you’ll walk away with some clear, actionable items that can actually help change the narrative for you.

 

Lacy Hendricks: And I’m Lacy Hendricks, CEO and co-founder of ClearLead Digital. Before we started ClearLead, Alex and I were both property managers, and we both hold the CPM and RMP designations. Everything we do comes from running real portfolios and being in the trenches you’re in. These are tried-and-true methods; we learned by getting thrown into the fire. And we wanted to help our friends grow their companies.

 

Alex Zweydoff: Yeah. That’s what this really started as: helping our friends and colleagues figure out how they can get found. I came from the business development mindset, and Lacy comes from marketing. We have the same goal all around when it comes to property managers: finding more owners and getting more doors.

 

Lacy Hendricks: We’re going to walk you through the next few things, and I think you’ll get a good idea of where we’re going with AI in the future. And at the end, we have a free offer just for today’s attendees. This is not something we normally offer to just anybody, so you really are special for being here today, and we thank you for that. Alex?

 

Alex Zweydoff: Yeah. So, search has changed. 45% of consumers used ChatGPT or another tool to get local business recommendations in the past year. I’m using it more frequently. I was fighting against it, saying, “Oh no, I’m never going to use that,” and now I’m growing a full garden from ChatGPT. Literally a garden. I didn’t know anything about it, but owners are looking in their AI tools, asking those questions. If you’re not being found in those LLMs, you’re missing out on a big portion of business nowadays. You’ve probably seen a drop in your click-through rates from Google just because of AI Overviews and things like that. Owners are asking questions like: what is the best property manager for my rental in Orlando? How much does a property manager cost in Tampa? Is this property management company a good one?

What comes out of that is what I kind of call a warm introduction. When someone refers you to a client, that client already feels comfortable with your brand, and it helps you close the deal quicker. AI is doing the same thing. It’s recommending you, and most people are taking that for what it is. So make sure you understand what AI is saying about you. The first thing I’d suggest is to run an AI search for your own company in your own city, just to see if you pop up.

 

Lacy Hendricks: Yeah. And on our site, we have an actual process you can run through that tells you what questions to ask, so you can see what it’s saying about your brand. It’s really important to look at that, because sometimes it says wrong things. It pulls something from Yelp from 20 years ago that doesn’t reflect where your brand is now. Make sure you know what it’s saying about you, because that’s where owners are looking.

AI decides who to recommend in a couple of different ways: it searches, it compares, and it recommends. When it searches, it pulls data from your website, so make sure your website is up to date. It pulls Google reviews, so make sure you’re responding to them. And it pulls directories and citations, which are like Yellow Pages: BBB, anywhere your name, address, and phone number show up. Those are so important because they allow Google and the AI crawlers to understand your brand and where you are. The more presence you have online, the more presence you’ll have within AI.

Then it checks the facts about you and matches whether you’re trustworthy across sources. If you have bad reviews, or your business practices aren’t posted online, like your pricing or your management agreements, it looks at those things and puts you at a level of trustworthiness. We actually tested this for one of our clients. They’re very transparent and post everything on their website, and AI literally gave them links to everything in that one answer. So people get instant information about your company. Make sure that whatever you’re putting out there is accurate, because with all these templated websites nowadays, a lot of it doesn’t carry over, and you may not even know what’s on your website. It’s going to match you to the clients who are looking for you, but only if you’re presenting that trustworthiness.

When it recommends, it only recommends a few companies. It’s not like Page One, Page Two. It gives you the top four or five at most. So look at what your competitors are doing. If you’re not on that list, or you’re at the bottom of it, see what the others are doing. Knowing your competitors and who’s in your market is so important. If AI can’t find consistent facts about you, it recommends someone else. So make sure your Google reviews and your website have all the information it can feed to the AI crawlers so you can actually be recommended. It makes a huge difference. Again, it’s like a warm referral.

 

Pete Neubig: Would you see the same or similar results with ChatGPT as you would with Claude or some other AI out there, or do they all bring different types of answers to your question?

 

Lacy Hendricks: Any LLM brings a different type of answer, and at any moment in time it could bring a different answer. Nobody has the algorithm figured out yet, but how they present that information can change. If we both searched the same thing on your computer and mine, we could get two different answers, depending on that moment in time and how it was queried. Each platform, each LLM, each AI tool has its own algorithm, and they all lean on similar items but weigh them differently. You could ask the same question twice, in the same moment, on the same platform, and get different answers.

But there are four signals it leans on the most. First is a clear and helpful website. If you go to your website and you’re not answering the questions owners are asking, then it’s not serving an LLM or an owner. It needs to tell exactly who you serve, what cities you cover, and what you charge. If you hide your fees or your service areas, AI has to guess, and it won’t guess in your favor. It’s going to recommend somebody who makes the information easier to digest.

Second is consistent business information. Your name, address, and phone number is called NAP, and your address needs to be exactly the same on your Google Business Profile as it is on every other platform. I was just talking to somebody this morning who was trying to get her listing to say “Fourth Street” spelled out, and Google kept reverting it to “4th.” I told her, then you need to go to all of your other listings and use the number, because that’s what Google keeps reverting it to, no matter how hard you try to make it stick. The listing sites include Google, which is the top one, Yelp, BBB, industry directories, and Yellowpages.com. Honestly, the older the better, because the longer a platform has been around, the more trust the LLM has in it.

Third are your reviews and reputation. 97% of consumers read reviews, and AI reads them too. You really need a review process built into your workflows, and you need to ask at the right time. Not when a tenant calls about a work order that wasn’t completed, or an owner who’s going through an eviction. Ask when they’ve had a good interaction with you, and train your team to do the same. Detailed reviews that mention your city and your services help incredibly.

Fourth are trusted outside mentions. Being listed with NARPM or your local chamber, being quoted in local news, or doing a press release: things that aren’t associated with the industry and that demonstrate, outside of our ecosystem, that you’re professional. That leads into your professional designations and memberships, which are a real advantage for building trust.

All of these items add up to E-E-A-T, which stands for experience, expertise, authority, and trust. I never get that one right, but I got it today. That’s really the basis of SEO and LLMs. LLM search is built on SEO, so you need a good, solid foundation to build that E-E-A-T so the LLM trusts you and recommends you. It recommends companies and other trusted sources that can be vouched for in other locations. And obviously, there’s a ton of bad information out there about LLMs, and Alex is going to separate what works for real from what’s just...

 

Alex Zweydoff: Yeah. And like I said, those trusted outside mentions, like your chamber and NARPM: make sure your profiles are on those. Anywhere you can fill out your business profile for free, do it, because those do move the needle. It’s so important. We meet with people all the time who have never updated those profiles. It’s a backlink, and everyone knows I’ll do many things for a backlink to help your website, but it really does help get you into the AI ecosystem.

What matters and what doesn’t is one of the biggest questions we get, so let’s cut through the noise. What does matter is having a page for each city and each service you offer. For the Orlando market, we build out subpages within those markets: the smaller towns, anywhere someone is searching for a property manager, or any special community with its own name. We tell people the more of those pages you have, the better. In Orlando, for example, we have master-planned communities like Baldwin Park. It’s not an actual city, but it’s a big community with a lot of homes and a lot of people searching. Build out pages for places like that. It’s one thing we always see people not do: build pages for the specialty areas in their market. People are searching for them, and you can look up the search volume, but you know your market better than anyone.

Next, plain answers to the questions. AI is built, at its core, on answering the question. Always answer the question at the top of your page, whether it’s about your fees, your process, or your results, anything people look for when deciding to hire a property manager. Schema markup is robot code that you put into the back end of your website, and it allows the crawlers to process information quicker and cheaper. Without it, they have to crawl all the HTML, text, and images, which takes a lot of time, energy, and money, and all these bigger companies doing this, like Anthropic and Google, are trying to get those costs down. AI data centers, all of those things play into that.

Then, fresh, detailed Google reviews. Like Lacy said, make sure you do that, but also respond to those reviews. Google wants to see those signs of life. And make sure your site is technically sound and fast. That provides not only a great user experience, but it allows the AI crawlers in. One thing we see most of the time is people having AI crawlers blocked on their website through their robots.txt file, so make sure you check that. If the crawlers aren’t allowed onto your page to crawl that information, you’re doing yourself a big disservice.

Some things we never do. Please don’t ever do keyword stuffing. That’s an old tactic from the 1990s where you put “property management” in front of the city 17,000 times on a page and hope it sticks. It doesn’t work anymore. Another thing: AI is your friend until it’s not. Don’t write all of your pages with AI. You can use it as a starting point, but make sure you add data, real stories, and your human touch. AI knows when you use AI, let’s be honest, and it’s not going to put that information in, because it knows it’s regurgitated. Also, tools that promise to hack ChatGPT: if you’re scrolling on Facebook and it says “get listed in the LLMs for $2.99 a month,” don’t do those things. No one knows how to do it. If anyone truly knew how to break in, it would be against the rules. We’re never going to find that out, I don’t think, and I think that’s what’s great about AI: no one can really hack the system yet, so it gives you a fair playing field.

We call it first-mover syndrome. If you’re not leveraging your site for AI now, you’re going to be left behind. Also, fake or paid reviews, and that includes fake backlinks. Don’t do those. And waiting to see if this trend sticks is going to be the most costly choice, because AI is here. People fight back on it, but there’s no question in my mind that AI is going to be around for years to come. You need to make it a big part of your business and prepare, because if you’re not, your competitor is, and you want to be showing up on the LLMs where people are searching.

Like I said, we promised some quick action items. So, Lacy, what can they do tomorrow?

 

Lacy Hendricks: Why wait until tomorrow? When you get off this call, open your AI tool of choice, whether that’s GPT, Gemini, or my favorite, Claude. Ask the five questions your owners are asking. If you don’t know what those are, go to Google and type in something like “who’s the best property manager in my city?” Scroll down, and you’ll eventually get to a section that says “People also ask.” Those are related questions to the original one. Ask it a couple of those and see if you’re named. If you’re not named, who is? Write that down, because that’s your starting point. Those are your direct competitors, and those are the people you need to pay attention to: what kind of content they’re putting on their website, how they’re engaging on social media. Honestly, just do what they do. I don’t want to say just copy people, but they’re clearly doing something right. Compare your content to their content and see where the gaps are.

Step two is to clean up all of your listings. Make sure everything matches. Then build owner-focused pages where you actually answer what services you have and what your prices are, and speak to the owner directly. So many times I see companies trying to market to tenants, but we have Zillow. Why would I spend time, energy, and effort marketing to tenants when Zillow is doing that for me? If they’re going to be the beast, let them be the beast. Don’t pay them, and don’t fight them. Put your energy into marketing to owners. Make sure you have FAQs, your processes, and the results your systems produce. That will help you build authority.

The next item is to add schema markup. You definitely want local business schema, FAQ schema, and review schema. The FAQ needs to be relevant to what’s on that specific page, and the reviews you put into your website need to be reviews the robot can also find on Google. If that sounds too technical, ask your website provider if they have pointers or can do it for you. Honestly, you can also ask the AI tool to write your schema and then put it into the header of the website, at least the local business schema. What exactly is schema?

 

Alex Zweydoff: Schema is what I call robot language. It looks like a chunk of code, a script. There are different kinds of schema that include different information. Local business schema, for example, includes your company name, your office hours, your business location, and your social media profiles, and it could include the services you provide. It goes on the back end of the website and doesn’t show on the page. It gives the crawler an easy way to look at the page and see exactly what it’s about before it has to spend budget crawling the page to find the information. If you put FAQ schema on there, it reads that and thinks, “Yes, this is exactly what that person was asking,” so it’s more likely to pull your answer into the response it gives the person who made the prompt, because it can see very easily that the answer to the question is on your page. It didn’t even have to go through all of the CSS and JavaScript and the rest of the code.

 

Pete Neubig: I’m assuming my web guy would know schema.

 

Lacy Hendricks: Oh, actually, we do.

 

Pete Neubig: I figured you were schema-ful, buddy. You’ve got a couple of questions here. Is keeping up with Facebook, Instagram, all the socials, helpful with SEO?

 

Lacy Hendricks: Not really. I mean, anywhere you can build your reputation or show that you’re an expert in your field helps. The different LLMs all weigh it differently, but the more you post and the better the quality of the content you post, the more it’ll help. To me, though, that’s secondary to having a clean, well-built website that answers the questions owners are asking.

 

Alex Zweydoff: I have another tip on socials. When I tell people this, they think I’m crazy, but people always come back and say it’s the one thing they took away: if you don’t have a Pinterest account, create one. It’s one of the top domains in the world, and you get a free backlink. Even if you’re not using social media, it’s important to have those pages built out, even if you’re not posting on them. That helps you get found in the LLMs, because it’s another profile with your presence on it. Pinterest is one that people miss all the time because they think, “I don’t want to post on that,” but you don’t have to.

 

Pete Neubig: Alex, you touched on this in another question here: how do you feel about content that was created with the help of AI? Is it better to have no content, or to have more content created with the help of AI versus little content created without it?

 

Alex Zweydoff: No content is definitely worse. Using AI to draft and create your content, there’s no problem with that. Everyone is doing it. I do it for our site. It’s really just making sure that you’re reviewing all the content it puts out and that it’s true to your brand, your story, and your markets. Don’t just put in whatever it regurgitates and publish it. Go through it, add your stories, add your own data. That’s what they want to see. AI is a tool, not a replacement. That’s how we look at it.

 

Pete Neubig: Thank you. And Morgan asked, is schema still important now that we have AI that can make sense of what’s on the screen?

 

Lacy Hendricks: If you’re talking about opening Claude and letting it crawl the page, yes, it can do that, but that’s really expensive. When you put a search query into an LLM, it still has to go retrieve that answer. The easier you can make it to retrieve that answer without loading all of the style code and everything else on the page, the more likely you are to get returned. It might not be the end-all, be-all, but it’s still a very important part of SEO because it makes things that much easier. LLMs are tightwads; they don’t want to spend money. The easier you make it to read what’s on your website, the better it’s going to serve you. And we have enough data to show that a website with schema performs better than one without, 100%, no questions asked.

 

Pete Neubig: Does being interviewed in magazines and being on podcasts also move the needle?

 

Alex Zweydoff: Absolutely. I’ve done about 40 podcasts this year. It gets your brand out there, your name, the backlink, and that brand recognition is a very important part of it. Podcasts are one of the cheapest ways to do it, because people always want guests, and there’s a whole ecosystem of “get on a podcast” websites that you can use. It’s about putting yourself out there as an expert.

 

Pete Neubig: A couple more questions here. Rapid fire now.

 

Lacy Hendricks: No problem. So, Tammy, what I would do is log out and use the free version. Then, before I put anything in the prompt, I’d go incognito and turn on a VPN. That way it has no idea who you are.

 

Pete Neubig: So Tammy asked, how can we see what is being told to regular folks if we ask these questions? Everybody knows who we are, so of course we’re seeing the top three.

 

Alex Zweydoff: Incognito is the way to go.

 

Pete Neubig: Lacy, Tracy asked us, do PMS websites have schema?

 

Lacy Hendricks: They have local business schema, but I think Alex is better placed to answer this. Alex used to be on a [unclear: “BMW”] website, so I’ll let him jump in.

 

Alex Zweydoff: They do have schema on them. I don’t know to what depth. I think they recently released something new. But every site is different, so you have to look at what’s actually on your site and make sure the schema is, one, correct, with no errors, and two, that it matches the information that’s true about your business. We were just talking to a client today, and I did an audit on their schema, and the website provider literally had the placeholder still in there: “replace this with your latitude and longitude.” Making sure that’s done correctly matters, because if there are any errors in it, Google and AI lose your trust and credibility right away. So just check your website. If you’d like to have your schema audited, we can help you with that. We’ll have that link coming up.

 

Pete Neubig: Okay. Lacy, I just shared that link that you asked me to share with everybody.

 

Lacy Hendricks: Yes, sir.

 

Alex Zweydoff: I just dropped the Google link into the chat. What you can do is take each individual web page on your website, drop the URL in, and click Test URL, and it’ll show you the schema for each page, if you’re curious. It’s always helpful to make sure the schema, especially your local business schema, has accurate information on it. Thanks for that, for sure.

Matt, we’re not going to talk about blogs on this one because we’re about out of time, but I have a presentation I can send you that’s all about blogs. It was a class I taught, and I’m happy to share it.

 

Pete Neubig: Alex, I know we’re running out of time. Tracy wants blog info as well.

 

Alex Zweydoff: Okay. All right, we’ll get to everybody.

 

Pete Neubig: Now, Alex, when we were in the green room, you were going to do a ChatGPT demo. We’re kind of up against it, but I think this would be great. Do we have...

 

Lacy Hendricks: We have a couple more minutes, just to see this in action.

 

Alex Zweydoff: Yeah, it would be pretty cool.

 

Pete Neubig: So we’re going to extend a little bit here for everybody. I already asked people where they’re from, so I have a couple of cities here. Alex, did you want to share? We’ll put this to the test. Let’s see it.

 

Alex Zweydoff: Yeah, let’s do it. Sorry, let me get rid of that screen. Sharing, one second. We’re going to hit Columbus, Ohio. You guys can see that, Columbus?

 

Pete Neubig: Yeah, we can see it.

 

Alex Zweydoff: Bruce Real Estate came in at number one, then [unclear] Homes and DC Realty. Look, it’s even giving you gold, silver, and bronze. It’s really playing it up nowadays, and it gives you reviews. Is anyone from any of these companies in the room right now?

 

Pete Neubig: I think so. I see a few. Lindsay, what’s the name of your company? Is Lindsay still on? I’m looking for her. I don’t know if she jumped off or not. It looks like she jumped off.

 

Alex Zweydoff: Let me see. I’m going to search for her.

 

Pete Neubig: Lindsay, are you still here? Are you on here? See, we got one. Oh, okay. Oh, man. [unclear] on us. You work for a company in Charleston and live in Columbus. All right, let’s do a quick one. Let’s do my friend Tracy in New Braunfels.

 

Alex Zweydoff: Hey, Lacy, you’ll have to have him spell that one, because I don’t know.

 

Pete Neubig: Yeah, I was like, New Braunfels. N-E-W, B-R-A-U-N-F-E-L-S.

 

Lacy Hendricks: Yes. All right. Tracy, that’s a setup, guys. And very important: when you say New Braunfels, there is no S between the N and the F. Tracy said boo.

 

Alex Zweydoff: So Tracy didn’t get the top three. Looks like Tracy needs to book a meeting with us and make it happen. But look, it shows something real quick. It gives the answers, and it gives reasoning for why it’s picking those top picks. Where is this coming from? Their own website. It’s pulling information from their website, so make sure that information is out there. You are your own voice. And it gives the other strong options and recommendations. So it’s really going in depth, and that’s why I think people need to understand that it’s pulling all this information and displaying it back out to them so it’s easy for them to understand.

 

Lacy Hendricks: We have to look at it this way: it’s like going to dinner with a friend and asking for a recommendation, and they refer you to a property manager. If your friend loves it, ask why they recommended these people. It’ll give you more information, and you can just keep going and going. The biggest takeaway is really to clean up your website: the back end with the schema, and the front end by being super clear and answering all of those questions. There’s a great book called They Ask, You Answer, by... Sheridan, I think Thomas Sheridan. His last name is Sheridan. If you take that book to heart, you can literally answer...

 

Alex Zweydoff: Yeah, he’s the pool guy. It’s Marcus Sheridan, I think. Anyway, something like that.

 

Pete Neubig: Marcus. Thank you, thank you.

 

Pete Neubig: Alex, can we do one more? One more search.

 

Alex Zweydoff: One more. Yeah.

 

Pete Neubig: Can we do the South Side of Chicago? We should have just done this the whole time. This is actually fun.

 

Alex Zweydoff: We give people little bonuses if they’re on here. Tracy, I can help you. Don’t cry.

 

Lacy Hendricks: The fact of the matter is, Tracy, because you’re on this webinar, you know about this. Think of all the people who are not on and don’t know what’s going on or how to get into AIO.

 

Alex Zweydoff: That’s right. Chicago. Do we have a winner in the audience? Are you in there?

 

Pete Neubig: All right. Last one. And then we’ll close it up for questions only. Let’s do Colorado Springs.

 

Alex Zweydoff: Boom. Nice job, Jared. And Tammy, you’ve got to let us know if you’re on here. You made the top five: Colorado Real Team Property Management. Those are our good friends. They’re someone we keep an eye on. They do a lot of great SEO things, and they’re very tactical in what they do. They’re very consistent, and I think it’s awesome that they’ve been able to figure that out for their whole brand. Lyle has been really good with his marketing. And yes, blog posts do help. They really do, but they’re not everything. One thing we combat all the time is the idea that SEO is just blogs. It’s a piece of it.

 

Pete Neubig: So, Tammy. This is what they said earlier, right? She just did it incognito, and it listed them at number three, even though she wasn’t on here when we did it. It’s very random.

 

Lacy Hendricks: Y’all log out of the account you’re signed into, and then connect to a VPN network.

 

Pete Neubig: Not VPN. VPM. Missed opportunity.

 

Alex Zweydoff: Yeah. Virtual protocol network, or something like that. It stands for Virtual Private Network.

 

Pete Neubig: There you go. I was an IT guy in my previous life. So, guys, first of all, thank you so much for being here. If you have any questions, throw them out there. I’m going to share my screen. Let me see if I can figure this out. My team yells at me all the time because I do this instead of using the slide show, but we have our next one here if anybody is interested. I’ll keep this up. We have Phil Mazur, who is a CFO and a CPA, and he’ll talk to you about expanding from 200 to 400 doors: the profitable path and the expensive one. Basically, what to do and what not to do so that you don’t do what I did when I owned Empire and literally spent myself into oblivion. That’s a whole other story. Maybe I’ll tell that story next time.

 

Lacy Hendricks: I would love to hear it.

 

Pete Neubig: All right. Well, thank you all so much. Yes, Tracy, Jared, thank you for participating. Any other questions before we head out?

 

Alex Zweydoff: All I know is I think we’re going to have a game show coming up. A game show version of this, like “Are you in the LLMs?” with prizes and stuff. I think this would be fun. I think we just found a missed opportunity here.

 

Pete Neubig: Before everybody jumps off, you guys said you had a special offer for everybody who’s on here?

 

Lacy Hendricks: Yeah, I dropped it into the chat.

 

Pete Neubig: You did that, but I can’t chat to everybody else, so if you could put it in there for me, that would be awesome.

 

Lacy Hendricks: I sure can. Here, I’ll put it in.

 

Alex Zweydoff: And I’ll put a QR code on the thing as well. You can see it in there. Use the QR code.

 

Lacy Hendricks: And this is really, guys, a no-pressure call. This is not a sales pitch. If anyone’s ever done one of these with us, we don’t come in throwing our services out there. Our goal is for you to leave this call with some actionable steps that can actually help you. We don’t care if you use us. We will literally give you a list to give to your current website provider. We just want to see SEO and AI and all of these things being done right in property management, because there are a lot of people out there who aren’t doing it right. That’s why we started this. It’s just to really help people. I give away way too many things, and our business coach was like, “You need to stop giving away free stuff.” But it’s just our nature, and that’s what we do. I think you’ll walk away with something from this meeting that’s going to help you make more money in your business and bring in more doors. It’s our culture: we give.

 

Pete Neubig: And I do it at VPM. I probably could charge for some of the things that we don’t. You guys are part of that culture, which I love. I love the culture of NARPM. So thank you guys for giving back. Oh, thank you, Tracy. It took me four years to get you on my platform, but thank you for hiring somebody from us. You are the best. All right, guys, no other questions. We’re going to let Lacy and Alex head off. Last chance for questions. I got one little chat early on, I think.

 

Lacy Hendricks: Well, thank you so much for having us today, Pete.

 

Pete Neubig: You’re welcome.

 

Alex Zweydoff: Thank you. It’s been great.

 

Pete Neubig: All right, everybody. We’ll let you get back to your day.

 

Lacy Hendricks: See you, everybody.

 

Alex Zweydoff: Bye-bye.