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    Fill a variety of roles for your property management or real estate business.

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    Sales & Marketing

    VAs are an excellent addition to your sales and marketing team! Use these job descriptions to fill roles for social media management, business development, and more. 

    Overview

    Job Role Overview

    The Business Development Manager (BDM) is the “face” of the business with investor clients and is responsible for bringing in new management agreements that are aligned with the company. The BDM is responsible for converting leads into clients.

    Recommended Training

    • Company Policies
    • Company Processes
    • PMA
    • Lease
    • Maintenance
    • CRM system
    • Sales Process
    • Company Website
    • Company social media
    • Client Pain Points
    • Onboarding process

    Job Role Tasks

    • Correspond with prospects
    • Follow up with all prospects within two business days
    • Meets with prospects
    • Create and send rental comps to prospect
    • Create and send Property Management Agreements to prospects
    • Negotiate management agreements
    • Send agreements to sales manager for final approval
    • Walk any new potential property
    • Update CRM with new leads
    • Take notes on property and basic situation. Give to property manager with signed agreement.
    • Performs investor analysis at property
    • Refer any potential investor buyers to realtors
    • Any tasks, activities or responsibilities which may be assigned by the position supervisor or management

    Key Performance Indicators

    • Conversion Rate
    • # new properties managed
    • Average monthly revenue per unit

    Disc Profile - I, I/D, D/I

    English Proficiency - Medium / High

    High - Must be able to communicate and negotiate

    Job Role Overview

    The sales associate is responsible for closing property management contracts.

    Recommended Training

    • Company Policies
    • Company Processes
    • CRM system
    • Sales Process
    • Company Website
    • E-signature software
    • Sales Scripts
    • DISC

    Job Role Tasks

    • Work with marketing to understand current marketing and specials
    • Work with operations to understand what the business can and cannot do
    • Answer all inbound communications
    • Manages CRM database
    • Make outbound calls to prospects
    • Follow sales process
    • Create property management agreements
    • Reviews / updates all sales drip campaigns
    • Performs property analysis for prospective client

    Key Performance Indicators

    • % of calls to meetings
    • % of meetings to conversions

    Disc Profile - I, I/C

    English Proficiency - Medium / High

    Native/Fluent

    Job Role Overview

    The role of the social media specialist is to create, manage, update and use all social media platforms to generate leads as well as position the company on the internet for success.

    Recommended Training

    • Social Media Platforms
    • CRM system
    • Company processes
    • Company website
    • Personality profiles

    Job Role Tasks

    • Design Advertisements
    • Design postings
    • Create engagement
    • Landing pages
    • Importing of contact lists
    • Creating contact lists
    • Driving traffic to website and other campaigns
    • Manage social media budget

    Key Performance Indicators

    • # of engagements
    • # of leads

    Disc Profile - C, C/I

    English Proficiency - Medium / High

    Medium / High - Must be able to communicate through marketing

    Job Role Overview


    The marketing assistant main purpose is to manage the company's online presence once established by the marketing team.

    Recommended Training

    • Company Processes - How the company operates
    • Company Policies - Why the company operates a certain way
    • Company Website
    • Company Social Media

    Job Role Tasks

    • Reply to online reviews
    • Enter all leads into CRM system
    • Proof all social media posts
    • Review website for grammar, broken links
    • Manage Google My Business Page
    • Manage Video Blogs
    • Manage Social Media

    Key Performance Indicators

    • # of engagement

    Disc Profile - C/I

    English Proficiency - Medium / High

    Medium / High - Must be able to understand grammar

    Job Role Overview

    The sales manager is responsible for bringing in profitable business that aligns with the company goals. The sales manager is responsible for creating sales strategy to close business and to create strategic partnerships.

    Recommended Training

    • Company Processes - How the company operates
    • Company Policies - Why the company operates a certain way
    • PMA, Lease
    • Maintenance
    • CRM software
    • Company website

    Job Role Tasks

    • Manages sales team including assistants
    • Test and measures each step in the sales process sales systems
    • Analyze sales data identifies weaknesses in the process, identify cost-saving opportunities and develop lead generation strategies
    • Celebrates wins with the team
    • Reviews and approves all sales
    • Product training with operations
    • Train sales team
    • KPI review
    • Commission review
    • Script training
    • Handles sales escalations
    • Works with operations on any sale that is questionable
    • Create sales reports
    • Updates business leaders on sales daily

    Key Performance Indicators

    • Conversion Rate
    • Avg $ sale

    Disc Profile - C/I, I/C

    English Proficiency - Medium / High

    High - Must be able to lead a team

    Job Role Overview

    The Assistant Business Development Manager (BDM) is to assist BDMs to convert prospects to clients.

    Recommended Training

    • Company Policies
    • Company Processes
    • CRM system
    • Sales Process
    • Company Website
    • E-signature software

    Job Role Tasks

    • Manage CRM database
    • Answer all inbound communication
    • Schedule appointments for BDM
    • Make outbound calls to prospects
    • Create property management agreements
    • BDM calendar management
    • Update CRM with new leads
    • Take notes on the property and basic situations.
    • Give to the property manager with the signed agreement.
    • Performs investor analysis at property

    Key Performance Indicators

    • % of calls to meetings
    • % of meetings to conversions
    • Avg response time from inquiry

    Disc Profile - C, C/I, C/S

    English Proficiency - Medium / High

    Native/Fluent

    Frequently Asked Questions

    Have questions about how a virtual assistant can help? Check out the FAQs below. 

    Can a VA really help with Sales & Marketing for Property Management?

    Virtual assistants are ideally suited to support your sales and marketing efforts! Find the right VA to manage your social media marketing strategy or support your sales team and business development.

    What is the first step to finding Sales & Marketing talent and determining the project cost?

    Property managers are one step closer to finding the talent they need after posting an informative job description that attracts potential VAs for the role. Use our job description templates to target virtual assistants who are ideal for your role and company as independent contractors! 

    What are the various ways I can connect with Sales & Marketing talent through VPM?

    Companies can respond directly to inquiries about a job posting through the VPM platform. You can also search for available VAs that could be the right fit or let our TalentMatch algorithm deliver matches to your inbox. 

    Why should I use VPM to find talent for Sales & Marketing Services?

    Virtual PM Solutions was developed by property managers for property managers. We're the online virtual assistant job platform that delivers skilled independent contractors specifically for the property management industry. When you choose VPM, you have access to thousands of VAs who understand the industry and are ready to get to work for you!

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